…this book provides an overview of intellectual property law and other areas of law related to marketing for the purposes of teaching undergraduate marketing students…sets out overviews with extracts from significant cases…to assist students to understand the laws as they relate to marketing practices.
…It also provides good general overviews of defamation law, unfair selling practices, product liability law and competition law. A bonus is the more detailed chapter on insurance law… – Sharon Givoni, Australian Intellectual Property Law Bulletin, Vol 21 No 4, September 2008
…a useful companion for lawyers…An impressive addition is the chapter on insurance law, an area that is often over-looked in marketing law texts…Another advantage of the book is its currency. – Imprint, Law Institute Journal, March 2009